Digital currency Ownership Data

Learn about Digital currency Adoption across the globe: Trends, Insights and Statistics

Global digital currencies adoption

Digital currency adoption is growing around the world. As a leading digital currency payments company, we strive to offer key statistics to help businesses better understand the digital currency market—how you can reach untapped markets and grow your business.

As of 2023, we estimated global digital currencies ownership rates at an average of 4.2%, with over 420 million digital currencies users worldwide.

Top Countries










Owners Demographics






is the annual income of the average digital currencies owner


have a Bachelor’s degree or higher


are aged under 34

Digital currencies ownership data

Digital currencies users over time

Between 2015 and 2023, the price of Bitcoin has increased by over 173,000%. Bitcoin reached an annual growth rate of 60% in 2021 and the digital currency market is predicted to grow with a compound annual growth rate of 56.4% from 2019 to 2025.

The biggest brands in the world are
accepting digital currencies payments

Digital currency across industries


More than 85% of US merchants view enabling digital currencies payments as a high priority


Merchants who accepted digital currencies payments saw an average ROI of 327% and an increase of up to 40% of new customers


Customers who use digital currency spend about $250 more per transaction on average than what the average customer spends

US$1.4 Trillion

The global market for Luxury Goods is projected to grow from US$1.2 trillion in 2022 to US$1.4 trillion in 2025 with millennials representing 50% of the total market by that time.


In 2021, 94% of all digital currencies buyers are millennials and gen Zs’ under the age of 40

Luxury Brands

Luxury brands accept digital currencies to create exclusive experiences: limited edition items can only be purchased using digital currencies

$428 Billion

Digital cross-border remittances is projected to grow from $295 billion in 2021 to $428 billion in 2025


15.8% of remitters are already using digital currency for money transfer

388 times faster

Digital currencies remittance is 388 times faster and 127 times cheaper than traditional remittance methods

US$222 Billion

The Gaming Market is set to reach US$222 billion in 2022 , and it is expected to reach a value of US$340 billion by 2027


25.1% of digital currencies owners have used digital currency to make purchases for online gaming or gambling in 2021


48.6% of digital currencies owners will consider spending digital currency on online gaming or gambling in the future

About the methodology

For the latest TripleA Global Digital currencies Ownership data, TripleA utilized the following metrics: (i) Country Weighted Scoring, (ii) Global Weighted Scoring, (iii) Outlier Research and (iv) Primary Data Collection to obtain the most encompassing and accurate set of statistics in conjunction with the various data sources that we evaluate.

i. Country Weighted Scoring

Our ownership data is derived based on the report “The Chainalysis 2022 Geography of Digital currency Report” in which each country is given a score based on 3 factors:

(1) the country on-chain digital currency value received, (2) the country on-chain retail value received, and (3) the Peer-to-Peer exchange trade volume

Our number of users per country estimations are based on Canada’s score and a recent Central Bank of Canada report, which estimates that 5% of the Canadian population own digital currencies. In order to estimated for all the countries, we calculated the correlation between the Chainalysis score (=0.196) and the Central Bank ownership = 5% and then applied the same rationale to other countries’ scores.

ii. Global Weighted Scoring For reports with findings on global digital currency ownership, our number of users per country estimations are then based on the global data findings from the report. For example, in a recent University of Cambridge report which estimates that 1.83% of the worldwide population own digital currencies, we applied the data across all countries to obtain the digital currency ownership findings.

iii. Outlier Research For the specified countries: (a) China, and (b) India, in-depth research and data sampling was conducted due to the inherent nature (i.e large population size) of these countries that resulted in less accurate findings based on the above 2 approaches. Data collected from third-party providers and local TripleA data is then evaluated to obtain a more precise figure for the specified countries.

iv. Primary Data Collection TripleA has recently embarked on market research projects for select countries and we will be gradually expanding the scope of countries. Ownership results from the market research are representative of the national population of each country and are used in the evaluation and benchmarking along with the other methodologies utilizing secondary data sources.

The dataset from TripleA was supplemented with additional research and web scraping using commonly applied methodologies. Furthermore, publicly available data from a variety of sources was used to complement survey data. Utilizing data that are crunched with numerous criterias, various databases and significantly different factors, the processed data and findings are then weighed and analysed against each other based on the following benchmarks (i) Time of Publishing (ii) Scope and Scale of Survey (iii) Internet Penetration Rate for selected big, developing countries (iv) to obtain a finalised ownership number specific to each country. Hence, TripleA believes that our benchmarking study accurately captures the global economic activity in the digital currencies asset industry.

A total of 16 reports and surveys were included and weighted to derive at our final numbers. These sources include:

  • FCA UK
  • Finder
  • Finder Digital currencies Report
  • RBK Russia
  • Gallup
  • University of Cambridge
  • Digital
  • Bank of America
  • Gemini
  • NORC
  • IFOP
  • Statista
  • Willy Woo

The data contained or reflected herein are proprietary of Triple-A.

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