United States of | 2022

Digital currency adoption and trends
in the United States of America as of 2022



of Americans
own digital currency

How many digital currencies owners are in America?

It is estimated that 46 million people, 13.7% of America’s total population, currently own digital currency.¹

American Digital currencies Ownership Demographics

Section Subtitle

Breaking down digital currency ownership by income, 44% of US digital currency owners have an annual income of US$100,000 or more. This suggests that digital currencies are largely owned by more wealthy Americans.

Digital currency ownership by age

The majority of US digital currency owners are in the 18-44 age group (82%). Only 7% of them are 55 and above. This concludes that digital currencies are largely owned by younger americans.

Education level

The majority of American digital currency owners are highly educated, with 66% of them holding a bachelor’s degree or higher. 

Main Findings

From the survey conducted, we see a staggering 81% of US adults have heard of digital currencies in 2022. We see a significant rise of 12 percentage points, compared to 69% of US adults from 2020. This suggests a growing awareness among Americans regarding digital currency.

Digital currency ownership in the US continues to grow

We see 13.7% of US adults currently hold digital currency or approximately 46m people. By comparison, our data shows that digital currencies ownership in the US has risen rapidly from 8.35% in 2020.

Bitcoin remains the popular choice for digital currencies owners in the United States, with more than 73% of digital currencies owner respondents possessing Bitcoin. Ethereum follows closely in second place with the digital currency’s wide application cases, followed by Ripple (XRP), Tether (USDT) and other Altcoins.

People are increasingly seeing digital currency as a safe asset and alternative to national currencies, with more than 15% of digital currencies owners having more than US$10,000 in digital currencies assets.

Digital currency Purchase Attitudes

The number of US digital currencies owners using digital currencies for purchases are also seeing rapid growth, with 2021 marking an exponential increase of 14 percentage points (y-o-y growth) in purchases made using digital currency from 46% in 2020.

Many corporations like PayPal and Starbucks adopted digital currencies in 2021 to capitalise on the rising trend, with others like Walmart, Tesla, and McDonalds investing heavily under the hood to make their mark.

With almost 60% of US digital currencies owners using digital currency for spending, we believe that digital currency payment services will help to accelerate digital currency adoption in America.

More than 70% of digital currencies spenders are spending more than US$100 of digital currency for purchases monthly, with a significant amount (32%) being large spenders of more than US$1,000 monthly.

Survey results show that digital currency payment services are eagerly anticipated across the retail industry. Respondents showed interest in all the major categories ranging from Entertainment, E-commerce and Luxury Retail, among others.

Future Outlook

Digital currency is gaining the attention it deserves. 2021 was the year that digital currency was in the spotlight as major institutions, celebrities and public figures all jumped on the digital currencies bandwagon. Bitcoin and other digital currencies also broke through all-time highs.

Majority of US survey respondents (55%) are seeking to increase their holdings of digital currency over the next year.

The majority of non-digital-currencies respondents (64%) cited a lack of knowledge, presenting strong potential for increasing digital currency adoption with proper channelized education and awareness.

Additionally, greater adoption of digital currency payment options across merchants can also have a network effect on the more rapid adoption of digital currency in the populace, given that 29.5% of respondents cited not owning digital currency as their current merchants do not accept it.

From this widespread digital currency adoption in today’s world, businesses would benefit by integrating digital currency payment into their payment ecosystem. In fact, 75% of US digital currencies respondents agree that businesses would stand to benefit from adopting digital currency payments.

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