Novelship, APAC’s fastest growing online marketplace, partners with Triple-A to accept crypto payments

In the highly competitive e-commerce world, listening to users’ demands is a must. When shoppers started enquiring about cryptocurrency, Novelship did not hesitate to team up with Triple-A, a crypto payment gateway licensed by the Monetary Authority of Singapore (MAS), allowing customers to pay with their digital assets.

Novelship is APAC’s fastest-growing online marketplace for limited-edition sneakers, apparel, and collectibles. This prosperous field was valued at $79 billion in 2020, and the sneaker market is predicted to reach $120 billion by 2026. This massive growth explains why sneaker fans look at these products not only as fashion, but also as art, history, and an investment opportunity. According to a 2020 Cowan Research Equity study, the sneaker resale market was valued at $6 billion in 2019 and is forecasted to be worth $30 billion by 2030.

The marketplace offers an innovative one-stop shop for both buyers and sellers to meet and find a common platform where they can be valued. “At Novelship, we like to have our finger on the pulse by not only being open to adopting new technology and innovation onto our platform but also by actively listening to our users. A strong example of this is an internal survey we commissioned which found an overwhelming number of the surveyed customers to be interested in alternative assets such as cryptocurrency.” Said Richard Xia, CEO of Novelship.

It is not a surprise that “sneakerheads” were demanding crypto payments as the relationship between these two worlds has been forging for the last few years. With companies like Nike releasing NFTs models in 2019, a bold move that players such as adidas and Under Armour followed last year. These spaces gather millennials interested in out-of-the-box investment opportunities and unique goods to spend their gains.

“Novelship’s great survey initiative reveals a keen interest in cryptocurrency for commercial transactions. We are delighted to help Novelship satisfy its users, who will now be able to pay directly with their crypto wallets. And to contribute to position Novelship in the front of the evolving digital relationship in the e-commerce space.” said Eric Barbier, CEO of Triple-A.

About Novelship

Novelship is APAC’s fastest growing online marketplace for authentic, limited edition sneakers, apparel, and collectibles from the world’s most-exclusive brands including Nike, Air Jordan, Yeezy, Supreme, and more! Every item purchased or sold on Novelship is guaranteed to be 100% authentic. We connect buyers and sellers across the region at passion points that matter, creating a global and loyal community of sneakers enthusiasts.

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About Triple-A

Triple-A helps businesses increase their revenue by enabling crypto payments and payouts, leveraging on the fast-growing 300m+ global crypto users. 

With its white-label,  easy setup, instant confirmation, locked-in exchange rate, real-time fiat conversion, and no chargeback crypto payment solution, Triple-A meets the needs of e-commerce merchants, retailers, game providers, PSPs, fintech, and marketplaces.

Triple-A was founded in Singapore in 2018 by Eric Barbier, a repeat entrepreneur in FinTech. The company is licensed by MAS, the Monetary Authority of Singapore (Singapore’s Central Bank), allowing partners to operate in a fully compliant and regulated environment.

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