June 10, 2021 | 3 min read
The gift card market has been proliferating in recent years as more merchants are adopting gift cards as a strategy to promote their business, reward their customers and increase brand awareness. In addition, more companies are also offering gift cards to incentivize employees at work. Amid this upward movement in the gift card market, consumers who hold crypto are also looking for ways to use their crypto in everyday commerce. And this spurred Wogi, a popular eGift merchant in the Southeast Asia region, to partner with TripleA to accept crypto payments.
Wogi provides consumers with an all-in-one gift service encompassing ordering, sending, redemption, delivery, and tracking of gift cards. The wide selection of gift cards on its platform entails over 100 popular brands such as Sasa, Zalora, Daniel Wellington, and many more. All consumers have to do is to make a purchase and Wogi will deliver the eGift card to the recipients directly.
“Wogi takes care of gifting in the most cost-effective and time-saving way. Our offerings are up-to-date, adapting to the latest trend in consumer behavior. With the addition of crypto payments, we aim to reach more audiences, especially prominent brands that are interested in pushing their brands to the crypto community,” said Pavlina Atanasov, Co-Founder and Business Director of Wogi.
“There are currently over 200 million crypto users globally, and 57% of them made at least one purchase with crypto last year. The popularity of crypto payment has grown sizably, and we see both big and small businesses offering crypto payments to boost their revenue. We are excited to be the chosen partner of Wogi, and we believe all businesses are already gaining from the crypto community worldwide,” said Eric Barbier, CEO of TripleA.
The global gift card market size was valued at US$620 billion in 2019 and is projected to grow to US$2,100 billion by 2027. With big companies such as Amazon, Grab and Steam selling their gift cards with crypto, it shows that crypto payment has become a recognized payment method by the industry.
TripleA allows online and offline businesses to accept cryptocurrency payments with zero price volatility risk by converting them to local currencies in real-time. With its easy setup, its highly competitive exchange rate, and its no-chargebacks payment system, TripleA helps businesses increase their revenue by accessing the growing cryptocurrency users (200m+) community from all over the world.
Wogi provides a complete digital gift card ecosystem linking enterprises, brands, and end-consumers in an innovative way. It encompasses the entire procurement chain from connection, order, and delivery to redemption and tracking.