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Cryptocurrency
across the world
Global crypto adoption
Cryptocurrency adoption is growing around the world. As a leading cryptocurrency payments company, we strive to offer key statistics to help businesses better understand the cryptocurrency market—how you can reach untapped markets and grow your business.
As of 2021, we estimated global crypto ownership rates at an average of 3.9%, with over 300 million crypto users worldwide. And over 18,000 businesses are already accepting cryptocurrency payments.
Coin Market Capitalization
- Bitcoin market cap reached US$1 trillion in February 2021
- Bitcoin constituted 66% of the total market capitalization of cryptocurrencies in 2020
Top Countries
- India (100 million)
- USA (27 million)
- Nigeria (13 million)
- Vietnam (5.9 million)
- United Kingdom (3.3 million)
Owners Demographics
- 79% male, 21% female
- 58% are aged under 34
- 82% have a Bachelor’s degree or higher
- 36% have an annual income over US$100k
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Crypto users over time
Between 2012 and 2021, the price of Bitcoin has increased by over 540,000%. Bitcoin reached an annual growth rate of 274% in 2020 and the cryptocurrency market is predicted to grow with a compound annual growth rate of 56.4% from 2019 to 2025.
The biggest brands in the world are
accepting crypto payments
Cryptocurrency across industries
Retail
- Up to 40% of customers paying with crypto are new to the merchant
- Number of transactions paid with crypto on e-commerce sites grow by 12.5% every year
- Merchants who accept crypto payments saw an average ROI of 327%
Luxury
- Accepting cryptocurrency protects luxury brands from the risk of counterfeit and grey markets
- Luxury brands accept crypto to create exclusive experiences: limited edition items can only be purchased using cryptocurrencies
Remittance
- Digital remittances and cross-border transfers reached almost US$95.96 billion in 2020
- 15.8% of remitters are already using cryptocurrency for money transfer
- Crypto remittance is 388 times faster and 127 times cheaper than traditional remittance methods
Gaming
- Over 41.9 million gamers own cryptocurrency in 2020
- Crypto gaming industry has an estimated market revenue of US$321 million in 2020
- APAC region has the highest crypto ownership rate with 22.6 million gamers
About the methodology
Our country ranking is based on the Chainalysis report “The Chainalysis 2020 Geography of Cryptocurrency Report” in which each country has been assigned a score. The Chainanlysis country score is calculated based on 4 factors:
(1) the country on-chain cryptocurrency value receive,
(2) the country on-chain retail value transferred,
(3) the number of on-chain country cryptocurrency deposits, and
(4) the Peer-to-Peer exchange trade country volume.
Our number of users per country estimations are based on Canada’s score and a recent Central Bank of Canada report, which estimates that 5% of the Canadian population own cryptocurrencies. In order to estimated for all the countries, we calculated the correlation between the Chainalysis score (=0.196) and the Central Bank ownership = 5% and then applied the same rationale to other countries’ scores.
A total of 16 reports and surveys were included and weighted to derive at our final numbers. These sources include:
- Bank of Canada
- Binance
- Bitpanda
- Blogchain Capital Blog
- Center for the Governance of Change
- Chappuis Halder & Co
- Willy Woo
- Crypto Radar
- Deutsche Bank
- Financial Conduct Authority of United Kingdom
- Finder
- Gemini
- Hootsuite
- IFOP
- Korea Financial Investment Association
- University of Cambridge
The data contained or reflected herein are proprietary of TripleA.
